LOL, double stealth. That gets me every time. Is this blog actually written by jgc, or just inspired by his original post on here? I see he submitted this item, so presumably he wrote it.
I wrote if for a while and then stopped. I figured that there were plenty of things in the 'startup culture' worth lampooning so I brought him back. I can't promise to write as "Brad Bradstone" often because it requires inspiration, but I suddenly had the silly idea of a 'treadwater' desk last night and figured I'd run with it.
You could start lean and then scale up. At first, do things that don't scale [1]. You could hand deliver the stories (which are handwritten) to some paid customers.
EDIT: here's the original: https://news.ycombinator.com/item?id=4166183