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> Niche but no small business, commodity with over $400M USD annual revenue, the industry together that is easily $2B+.

This feels so small in 2026.

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It feels small to some people in 2026, depending on the business type and the field. Most businesses are small businesses, though. It actually approaches 100%. This is under the SBA's definition as of not long ago. There are limits on earnings, number of employees, or both for what can even be considered a "small business" that vary by industry. They are as low as $9 million revenue or 100 employees, although some industries have much higher ceilings. https://legacy.sba.gov/sites/default/files/2023-06/Table%20o...

The average annual revenue of a small business in the US in 2026 is around $1.2 million. The average headcount is about 11 people. About 46% of employees in the US are employed by small businesses. In 2024, about 64% of new jobs were created by small businesses. About 61% of new jobs from 1991 to 2025 were created in small businesses.

https://entrepreneurshq.com/small-business-statistics/

https://www.forafinancial.com/blog/small-business/average-sm...

https://www.venasolutions.com/blog/small-business-revenue-st...


As a small business owner, aware of all of this.

That said:

> It feels small to some people in 2026, depending on the business type and the field

$2Bn was stated as the size of an entire industry, which is weird when you work at companies that do more than that a fiscal quarter.




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