For consumers, the chat history is the moat. Why switch to a different provider for a marginal model improvement when ChatGPT already “knows” you? The value of sticking to a single provider is already there, even with the limited memory features they’ve implemented thus far.
I'm a heavy user of ChatGPT, and this is exactly why I haven't switched. I frequently search my old chats, or pick up one I started weeks or even months ago.