You'd think that'd be how it worked out, but funnily enough, it's net negative even when Google actively tries to enhance privacy! Using Apple's privacy-sensitive ad blocker standard made people protest the limitations of a fixed count of sites, and competitors spun it into a way for Google to advantage themselves (details on that somewhat murky, i.e. nonexistent)

We have a long way to go as an industry on keeping users _well_ informed on their privacy, and I'm afraid Apple's set us back years by morphing it into an advertising one-liner over actually helping users along.